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j balvin



“Go see it! You will be amazed and enthralled!”



“Go see it! You will be amazed and enthralled!”


J Balvin headlined the 2020 Fortnite Afterlife Party on Haloween as part of Epic Games ongoing commitment to push technology and bring live music to its game, Fortnite.

Blink Inc was commissioned to produce the xR performance, however, with a short turn around, it lead to a truly international collaboration between studios achieve the full 40-minute show.

FRAY Studio created Act 1 of the show. The first 4 songs saw us create a 3D sculpted J Balvin pumpkin for him to perform on, as well as fully animated lighting systems, trap doors & elevators, a flying bird and terrifying spider legs that could grow and push the whole scene high into the air.

The entire of Act 1 was powered by Notch thanks to Blink Inc for getting us on board - it was a brilliant and fun collaboration between like-minded creatives looking to push the boundaries of xR.

Fray Team

Creative Direction: Finn Ross

Creative Direction: Adam Young 

Notch Artist: Norvydas Genys

Notch Artist: Henrique Ghersi

Notch Artist: Adam Young

Creative Team

Performer: J Balvin

Content Producers: Blink Inc

Creative Directors: Square Division

xR Technical Producer: xR Studios

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