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dream it, make it,

show it

We build unique relationships between our clients and their audiences. Together, we inspire and amaze through the high-quality content we create, and the innovative technology we pioneer.

we produce content for the entertainment industry

Since our founding we have emerged as leaders in our field, collaborating across the cultural spectrum, with acts and institutions such as:


The Rolling Stones,  Jess Glynne,  Two Door Cinema Club,  Years and Years,  Liam Gallagher,  James Bond,  Harry Potter,  Disney,  La Scala,  The Royal Opera House,  The Metropolitan Opera,  The V&A,  The National Theatre,  LA Philharmonic,  West End,  Broadway,  Universal Music,  Sony,  Syco,  BBC,  ITV  &  ABC to name a few.

we use technology

in service of creativity

We use tools designed to realise creative goals, and have developed long standing collaborations with technologists and leading entertainment technology companies.  We work closed with Disguise, Notch & Unreal to develop new technologies to show specific ideas, keeping us at the forefront of new innovations and bringing unique and seemingly-impossible ideas to life.

FRAY has made a significant contribution to the development of real-time technologies in live entertainment and virtual production.  We have been developing our approach to real-time since 2015 when we first used real-time.  We now approach every project from a real-time point of view to take advantage of the accelerated creativity it offers us.  We make extensive use of Notch and Unreal Engine. 

show it

Production Realisation

Technology is a vital part of our work and its use is driven by creativity.  From one projector to hundreds, from a flat wall to an extended reality set up or an entirely new entertainment concept, we work with our technology partners such as Disguise, Notch & Unreal to deliver the dream.

make it

Video & Content Production

We are not a factory.  We take a bespoke approach to every production, informed by its creative needs.  We use a broad range of techniques; from the latest real-time workflows, to hand drawn cel animation, to realise the world of the project and everything you have dreamt of.

dream it

Concept & Creative Development

We collaborate with our clients to bring their most ambitious digital ideas to life.  Our work covers video content for live performance to virtual production to fully immersive and interactive video-based worlds. We take a cross-cultural approach, working across many entertainment genres. 

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167-169 Great Portland Street,

5th Floor,

London, W1W 5PF

Tel: +44 (0)20 3637 3111


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