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dream it, make it,

show it

FRAY builds unique relationships between our clients and their audiences. Working collaboratively, we inspire and amaze through the high-quality content we create, and the innovative technology we pioneer.

international reach, bespoke approach

FRAY studio is a leader in our field. We collaborate across the cultural spectrum, with acts and institutions such as:

 The Rolling Stones, Sam Fender, Lewis Capaldi, Jess Glynne, Two Door Cinema Club, Years and Years, Liam Gallagher, James Bond, Harry Potter, Disney, La Scala, The Royal Opera House, The Metropolitan Opera, The V&A, The National Theatre, The Science Museum, The LA Philharmonic, Universal Music, Sony, Syco, BBC, ITV & ABC and West End and Broadway productions.

we use technology in the service of creativity

FRAY are experts in choosing the right tool to meet our creative goals. We have developed long-standing collaborations with technologists and leading entertainment technology companies.  We work closely with Disguise, Notch and Unreal Engine to develop new technologies to answer specific challenges, keeping us at the forefront of new innovations and allowing us to bring seemingly impossible ideas to life.

FRAY has made a significant contribution to the development of real-time technologies in live entertainment and virtual production.  We have been developing our approach to real-time since 2015 when we first used real-time.  We now approach every project from a real-time point of view to take advantage of the accelerated creativity it offers us.  We make extensive use of Notch and Unreal Engine. 

show it

Production Realisation

Technology is a vital part of our work and its use is driven by creativity.  From one projector to hundreds, from a flat wall to an extended reality set up or an entirely new entertainment concept, we work with technology partners such as Disguise, Notch and Unreal Engine to breathe life into our projects.

make it

Video & Content Production

We are not a factory.  We take a bespoke approach to every production, informed by creative need.  We use a broad range of techniques, from the latest real-time workflows, to hand-drawn cel animation. Our work is always focused on bringing the world of the project out of the imagination and into reality.

dream it

Concept & Creative Development

We collaborate with our clients to bring their most ambitious ideas to life.  We work across a range of formats using bespoke, creative technologies to make impossible things visible.

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167-169 Great Portland Street,

5th Floor,

London, W1W 5PF

Tel: +44 (0)20 3637 3111

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