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vogue world 2023

Theatre Royal Drury Lane


“Go see it! You will be amazed and enthralled!”



“Go see it! You will be amazed and enthralled!”


Once a year, Vogue brings its very own fashion fantasia to the West End – and everyone can tune in via a live stream to watch the pages of the magazine come dramatically to life at Theatre Royal Drury Lane. Fray Studio worked closely as screen producers with show director Emily Burns, creative producer Fran Miller, the team at Bureau Betak and the team at at Vogue to produce a cohesive and elegant screen design for a plethora of theatrical and musical performances across the evening.

Alongside the range of a-list performing arts appearances, the show also contained a celebration of fashion with contributing looks from powerhouses such as 16Arlington, Ahluwalia, Burberry, Charles Jeffrey LOVERBOY, Erdem, Maison Margiela and SS Daley, among dozens of other design luminaries.

Utilising Unreal engine FRAY built a hyper real Big Ben to count down the moments till the show began and developed content for FKA Twigs, Stormzy and Annie Lennox, created a night club and facilitated content from Vogue and other artists.

Fray Team

Screen Producers: Finn Ross & Adam Young

Studio Producer: Georgia Young
Senior Associate: Dan Light
Notch Artist: Kira O'Brien & Grace Arnott-Hayes
3D Artist: Norvydas Genys
Programmer: Ed White

Creative Team

Director: Stephen Daldry

Creative editorial director: Mark Guiducci

Creative director: Juan Costa Paz

Creative advisor: Baz Luhrmann

Show director: Emily Burns

Creative producer: Fran Miller

Choreography: Wayne McGregor and Benoit Swan Pouffer

Fashion lead: Laura Ingham

Features lead: Giles Hattersley

Talent casting: Deborah Ababio and Myriam Baldi

Model casting: Rosie Vogel-Eades and Janay Bailey

Fashion editors: Jack Borkett, Poppy Kain, Harry Lambert

Hair: Eugene Souleiman

Make-up: Pat McGrath

Nails: Lauren Michelle Pires

Music supervisor: Benji B

Choir arrangement: Rebecca Thomas

Movement director: James Cousins

Screen producers and video design: Fray Studio

Collections and fittings: Ellie Campagna, Rae Creative

Production: Bureau Betak

Livestream: Den of Thieves

Sound: Adam Taylor, Andrew Hedges, Autograph

Lighting: Nick Gray, Renegade Design

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vogue world 2023

Theatre Royal Drury Lane

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