machine gun kelly
NFL Munich Halftime Show
HUFFINGTON POST
“Go see it! You will be amazed and enthralled!”
★★★★★
Variety
"What better way to celebrate the passionate fans in Germany than with a modern take on one of their favorite gameday anthems?"
Live Review
FRAY Studio delivered high-impact video design for Machine Gun Kelly’s headline performance at the 2024 NFL Munich Half-Time Show, broadcast to millions across the globe.
Working closely with the production designers Mangata Collective, FRAY crafted a bold, visual identity that amplified MGK’s raw energy and stadium-filling presence. A large LED cube positioned MGK at the centre of the field and bursts of electric colour, country symbolism and Americana themed content displayed.
The result was a fusion of live video design and large-scale spectacle, giving the NFL’s international audience a halftime show with genuine punch.
Fray Team
Video content production: Norvydas Genys and Kira O'Brien
Creative Team
Creative direction & production design - @mangatacollective
Video content - @fray_studio
Lighting programming and design - @sunrise_studios_bmbh
Tour management - Lukas Schmitt
Management - Andre Cisco
Photos - Sam Cahill
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E-Mail: info@fraystudio.co.uk
Tel: +44 (0)20 3637 3111
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