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driven 007

Exhibition: SPYSCAPE, NYC


“Go see it! You will be amazed and enthralled!”



“Go see it! You will be amazed and enthralled!”


FRAY Studio was commissioned by SPYSCAPE to create an ambitious projection-mapping project as part of the new exhibition DRIVEN 007 x SPYSCAPE. FRAY worked in conjunction with Curious Space, EON, Aston Martin and Empire to achieve this immersive exhibition.

We used models provided by Aston Martin to create simplified 3D models of the outer shells of the iconic Bond car. These models were then scaled-up to create 3D printed cars that were designed into the space to create the feel of the opening sequence of a Bond movie.  Using 12 concealed projectors and Disguise media servers, we were able to create an authentic-feeling experience, covering every part of the cars that could be seen by visitors.

Fray Team

Conceptualisation: Adam Young

Animation: Adam Young

Animation: Ash Woodward

Project Management: Ash Woodward

Creative Team

Exhibition Designer: Curious Space

Sound Design: Intermedia

Technical Engineering: Ammonite

Editing: Empire

Production Management: Kate Petty

Interpretation: Sophie Shaw

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