Adam began to explore video design whilst still in secondary school having seen the work of influential theatre companies such a Complicite and Frantic Assembly, with whom he has since gone on to collaborate with extensively. In the course of his work he has become increasingly connected to new technologies used to create and deliver video. His designs have been seen all over the world in theatre, live music, exhibitions, broadcast & installations, frequently in collaboration with world famous live musicians and international broadcasters. His work pushes how technology is used in new ways to elevate story telling and therefore audience experience. His focus is on how real-time technology can be integrated within live environments and broadcast to achieve things with video that have never previously been possible. He has been nominated for a Tony award and won two Knight of Illumination Awards.