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extended reality


xR is here. Where could it take you?

xR productions can create a wholly imaginary or hyper-real digital world, depending on the needs of your project. The stage is made up of a video screen that surrounds the performer. Using a specially adapted camera, the digital world is applied to the screen from the correct perspective so that the audience see the performer as inhabiting their own piece of reality.

The world is extended beyond the video screens to complete the picture and fully immerse the performer in the digital world. Scenery and objects, such as products, cars, foliage or anything imaginable, can be placed in front of or behind the performer. 

The performer and camera are free to move around the stage because the digital world is processed from the right perspective and applied to the video screens in real-time. This creates a final image which looks undistinguishable from reality.  

what is (xR)?

xR, also known as Extended Reality, Smart Stage & Virtual Production, describes placing a performer or presenter into a virtual world in real-time with no need for green screen or post-production.

discover (xR)

Different worlds by design.

Our studio in the UK can design and create a digital world for you to use anywhere in the real world, on any xR stage which runs compatible software. It can all be delivered electronically, eliminating the need for travel.

xR stages are available to hire across the world. Fully equipped and staffed, these studios allow you to arrive and walk right on to the stage. At FRAY Studio we have relationships with stages in London, New York and Los Angeles and we can help you find an xR stage which is right for your project.

where can (xR) take you?

The possibilities are only limited by your imagination.

Dream it. Make it. Show it. xR can take you anywhere. Advancements in real-time 3D graphics mean that we can build you a bespoke digital world that fits uniquely with your brand, story or big idea. Ranging from realism to surreal fantasy - the standard rules of where a performer can be placed no longer apply.

where is (xR) filmed?

xR has no borders. FRAY’s digital worlds can be used wherever you need them.

take a look at

our recent (xR) projects

j balvin

In-Game Concert: Fortnightmares

over the moon


FRAY models the 3D worlds in Cinema4D before importing them into the real-time 3D software tools, Notch and Unreal Engine. Once imported we add light and texture, then animate and thoroughly test the digital world to ensure it is correctly set up for an xR stage.

A Disguise media server is used as a bridge between the real and the virtual world. At 120 frames per second, Disguise matches the position of the virtual camera with the position of the real-world camera. It uses this information to apply the image to the screens and extend the image beyond the edge of the video walls.

The final image is made up of three parts; a back plate, a camera plate and a front plate. The back plate is everything behind your performer. The camera plate is the part of the image that contains your performer. Finally, the front plate is everything that needs to be in front of your performer.

how do we make (xR) worlds?

xR takes full advantage of the latest real time 3D technology. 

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167-169 Great Portland Street,

5th Floor,

London, W1W 5PF

Tel: +44 (0)20 3637 3111

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