Britains Got Talent asked FRAY studio to create a simple, elegant and poetic video design for a performance of A Million Dreams from the Greatest Showman sung by Susan Boyle and Michael Ball.
Picking up on the idea of blowing on dandelion and making a wish we made the video content an abstract journey through the song built out of dandelions moving through space, building into a tornado and then releasing their seeds at the musical climax.
We modelled a dandelion seed and animated each of its hairs. All of the seeds are controlled by and respond to the sequenced dynamics of wind, turbulence and gravity to get a natural feeling to the movement of the objects in abstracted space.
We set up the particle simulation to respond musically to the time coded track. Meaning that sections could move as one continual shot rather exclusively via cross fades to create continuity across the many camera shots of the performance.
It was produced and rendered all within Cinema 4D and assembled within After Effects.
Creative Direction: Adam Young
3D Modeling & Animation: Norvydas Genys